Garden
Garden
Garden
A luxury pool, spa and hot tub company. Created to bring more comfort into the home, its products are innovative, combining technology, practicality and sophistication in its clients’ everyday lives.
A luxury pool, spa and hot tub company. Created to bring more comfort into the home, its products are innovative, combining technology, practicality and sophistication in its clients’ everyday lives.
A luxury pool, spa and hot tub company. Created to bring more comfort into the home, its products are innovative, combining technology, practicality and sophistication in its clients’ everyday lives.
Year
2023
Client
Garden
Category
Branding
Duration
2 years
Research
Research
With a catalog of high-end products and a high average ticket, GARDEN Piscinas needed to structure its verbal and visual communication around its audience, adding value to its products. For a more effective result, a market study was carried out. It revealed the audience’s behavior and concerns and defined the best way to communicate.
With a catalog of high-end products and a high average ticket, GARDEN Piscinas needed to structure its verbal and visual communication around its audience, adding value to its products. For a more effective result, a market study was carried out. It revealed the audience’s behavior and concerns and defined the best way to communicate.
Design
Design
The brand was built around storytelling that connects design, customization and quality, highlighting the unique experience GARDEN products provide. Its digital presence was optimized with a fully interactive website and a social media strategy focused on exclusivity and a luxury lifestyle.
The result is a strong brand that conveys excellence and stands out for its customization and sophistication, winning over its high-end target audience and positioning itself as an innovator in luxury pools.
The brand was built around storytelling that connects design, customization and quality, highlighting the unique experience GARDEN products provide. Its digital presence was optimized with a fully interactive website and a social media strategy focused on exclusivity and a luxury lifestyle.
The result is a strong brand that conveys excellence and stands out for its customization and sophistication, winning over its high-end target audience and positioning itself as an innovator in luxury pools.
Development
Development
Alongside the visual identity, a series of print and digital materials was developed: a website, several ads, animations and brand support materials. All of them are visually and verbally consistent to keep strengthening the brand concept.
Alongside the visual identity, a series of print and digital materials was developed: a website, several ads, animations and brand support materials. All of them are visually and verbally consistent to keep strengthening the brand concept.
Concept
Concept
The typography was built to feel modern and friendly. Besides fitting together well, the geometric letters add a charismatic touch without losing the brand’s innovative essence. The design highlights not only the product, but the experience it creates in its clients’ homes.
The typography was built to feel modern and friendly. Besides fitting together well, the geometric letters add a charismatic touch without losing the brand’s innovative essence. The design highlights not only the product, but the experience it creates in its clients’ homes.
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cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY