Lílian Soares
Lílian Soares
Lílian Soares
Lílian Soares aesthetic orthodontics clinic is a reference in orofacial aesthetics. Its precise procedures bring out its patients’ natural beauty. Beyond facial procedures, the clinic also specializes in cosmetic dentistry, with self-esteem as its main product.
Lílian Soares aesthetic orthodontics clinic is a reference in orofacial aesthetics. Its precise procedures bring out its patients’ natural beauty. Beyond facial procedures, the clinic also specializes in cosmetic dentistry, with self-esteem as its main product.
Lílian Soares aesthetic orthodontics clinic is a reference in orofacial aesthetics. Its precise procedures bring out its patients’ natural beauty. Beyond facial procedures, the clinic also specializes in cosmetic dentistry, with self-esteem as its main product.
Year
2024
Client
Lílian Soares
Category
Branding
Duration
1 month
Challenge
Challenge
Years of experience, skilled care and reliable results needed to be communicated with personality and strength, something rarely seen in dentistry. On top of that, in a saturated local market, breaking away from the obvious is not just an obvious choice, but a necessary one.
Years of experience, skilled care and reliable results needed to be communicated with personality and strength, something rarely seen in dentistry. On top of that, in a saturated local market, breaking away from the obvious is not just an obvious choice, but a necessary one.
Solution
Solution
Create a disruptive, original design that embraces the clinic’s professionalism and the reliable results of its work. That called for a light brand that matches the subtlety of procedures that naturally enhance its clients’ faces.
Create a disruptive, original design that embraces the clinic’s professionalism and the reliable results of its work. That called for a light brand that matches the subtlety of procedures that naturally enhance its clients’ faces.
Development
Development
Alongside the visual identity, we created a range of brand support materials, from internal materials to giveaways and social media posts.
Alongside the visual identity, we created a range of brand support materials, from internal materials to giveaways and social media posts.
Concept
Concept
The hummingbird, the brand’s main symbol, represents subtle transformation. Drawn with light, fluid strokes, it complements the communication with a sense of lightness and naturalness. The serif typography conveys authority and professionalism. Together with a carefully chosen color palette, it creates a sophisticated, natural setting for the brand to connect with its audience.
The hummingbird, the brand’s main symbol, represents subtle transformation. Drawn with light, fluid strokes, it complements the communication with a sense of lightness and naturalness. The serif typography conveys authority and professionalism. Together with a carefully chosen color palette, it creates a sophisticated, natural setting for the brand to connect with its audience.
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let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY