LivreTur
LivreTur
LivreTur
LivreTur is a travel agency that offers custom, affordable travel packages without giving up the experience the brand provides through one-on-one support during each trip. Anyone who books with LivreTur can travel safely and always count on the company’s support.
LivreTur is a travel agency that offers custom, affordable travel packages without giving up the experience the brand provides through one-on-one support during each trip. Anyone who books with LivreTur can travel safely and always count on the company’s support.
LivreTur is a travel agency that offers custom, affordable travel packages without giving up the experience the brand provides through one-on-one support during each trip. Anyone who books with LivreTur can travel safely and always count on the company’s support.


Year
2024
Client
LivreTur
Category
Visual Identity
Duration
1 month
Challenge
Challenge
Given the company’s profile and its market, the challenge was clear: create an innovative, friendly brand as strong as its large, well-known competitors, while staying original.
Given the company’s profile and its market, the challenge was clear: create an innovative, friendly brand as strong as its large, well-known competitors, while staying original.
Solution
Solution
After detailed research into traveler profiles, industry trends and the visual language of brands in the sector, we created a branding concept aligned with the desire for authentic, safe experiences, conveying trust, energy and the promise of turning every trip into an unforgettable memory.
After detailed research into traveler profiles, industry trends and the visual language of brands in the sector, we created a branding concept aligned with the desire for authentic, safe experiences, conveying trust, energy and the promise of turning every trip into an unforgettable memory.

Development
Development
Alongside the visual identity, we created a range of brand support materials, from internal materials to giveaways and social media posts.
Alongside the visual identity, we created a range of brand support materials, from internal materials to giveaways and social media posts.

Concept
Concept
The design concept for the agency explores curved, fluid shapes that represent movement, adventure and freedom — core values in travel. The vibrant palette was chosen to convey energy, enthusiasm and passion. In the typography, lowercase letters in a geometric font create a friendly, adventurous and modern identity that invites clients to explore new destinations with confidence.
The design concept for the agency explores curved, fluid shapes that represent movement, adventure and freedom — core values in travel. The vibrant palette was chosen to convey energy, enthusiasm and passion. In the typography, lowercase letters in a geometric font create a friendly, adventurous and modern identity that invites clients to explore new destinations with confidence.

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let’s work
together
cREATIVE
DIRECTOR

Designer
MULTIDISCIPLINARY
let’s work
together
cREATIVE
DIRECTOR

Designer
MULTIDISCIPLINARY
let’s work
together

let’s work
together
cREATIVE
DIRECTOR

Designer
MULTIDISCIPLINARY

