Key Visual - Their future starts now.
Key Visual - Their future starts now.
Key Visual - Their future starts now.
Instituto Sete Gerações is a nonprofit that works in underserved communities as an educational complement for local children, offering tutoring, recreational activities and sports outside school hours.
Instituto Sete Gerações is a nonprofit that works in underserved communities as an educational complement for local children, offering tutoring, recreational activities and sports outside school hours.
Instituto Sete Gerações is a nonprofit that works in underserved communities as an educational complement for local children, offering tutoring, recreational activities and sports outside school hours.
Year
2022
Client
Instituto Sete Gerações
Category
Advertising
Duration
1 month
Challenge
Challenge
This project was developed with the advertising agency Ideia Brasil. Our challenge was to communicate the institute’s initiative in a fun and moving way, reaching new donors to support the project. All done with due respect for everyone involved, while communicating the institute’s main goal: giving hope and direction to future generations.
This project was developed with the advertising agency Ideia Brasil. Our challenge was to communicate the institute’s initiative in a fun and moving way, reaching new donors to support the project. All done with due respect for everyone involved, while communicating the institute’s main goal: giving hope and direction to future generations.
Action
Action
We interviewed several children from the project to learn how Instituto Sete Gerações has helped them grow. Each child with a dream, each dream a new future. That led to the campaign’s main tagline: Their future starts now. A phrase that captured those children’s reality. After all, everything starts with a dream and, in their case, the dream is slowly becoming real.
We interviewed several children from the project to learn how Instituto Sete Gerações has helped them grow. Each child with a dream, each dream a new future. That led to the campaign’s main tagline: Their future starts now. A phrase that captured those children’s reality. After all, everything starts with a dream and, in their case, the dream is slowly becoming real.
Concept
Concept
To bring the tagline to life, we gathered the work clothes of the professions the children want to have when they grow up. The adult-size outfits pointed to the future each child was building, while making the shoot relaxed and even more exciting for them: a real firefighter’s uniform, a professional basketball player’s jersey, a professional ballerina’s shoes and skirt, the lab coat and stethoscope of a doctor who has healed many people. Dreams represented in the costumes, and renewed hope in every child’s spontaneous smile.
To bring the tagline to life, we gathered the work clothes of the professions the children want to have when they grow up. The adult-size outfits pointed to the future each child was building, while making the shoot relaxed and even more exciting for them: a real firefighter’s uniform, a professional basketball player’s jersey, a professional ballerina’s shoes and skirt, the lab coat and stethoscope of a doctor who has healed many people. Dreams represented in the costumes, and renewed hope in every child’s spontaneous smile.
Credits
Credits
Copywriting: Ideia Brasil agency | @agenciaideiabrasil
Photography: Rodolfo de Brito | @rodolfodebrito
Image compositing and post-production: Samuel Fernandes
Copywriting: Ideia Brasil agency | @agenciaideiabrasil
Photography: Rodolfo de Brito | @rodolfodebrito
Image compositing and post-production: Samuel Fernandes
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let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY
let’s work
together
let’s work
together
cREATIVE
DIRECTOR
Designer
MULTIDISCIPLINARY